Caribou Creative specializes in branding, packaging, illustration, and web design.

I collaborate with independent businesses across Vancouver Island and beyond to build thoughtful, refined brands rooted in strategy and story. Whether you’re starting fresh or evolving what’s already there, I help shape your brand into an experience that feels both smart and beautifully grounded.


Below is a list of core services I offer:

  • Every strong brand starts with clarity — who you are, what you stand for, and who you’re speaking to.

    For me, strategy begins with curiosity and conversation. I get to the heart of what makes your business special, uncover your story, and align it with what your audience genuinely connects with. From there, I shape the tone, message, and positioning that give your brand meaning and momentum.

    How I help:

    • Brand Naming & Story Development

    • Market Positioning

    • Core Values & Brand Foundations

    • Vision, Mission & Purpose Definition

    • Tone of Voice & Writing Style

    • Key Messaging Frameworks

  • Your visual identity is the expression of your story — it’s where strategy becomes tangible.

    I work closely with you to craft a cohesive, timeless identity that feels authentic and flexible enough to grow with your brand. Every element is intentional — built to look beautiful, function clearly, and feel unmistakably you.

    How I help:

    • Creative Direction

    • Logo Design & Wordmarks

    • Colour Palette Development

    • Typography Systems

    • Visual Language & Layout Style

    • Illustrative or Graphic Elements

    • Pattern & Texture Design

    • Brand Standards & Style Guidelines

  • Once your foundation is set, I help you bring your brand to life across every touchpoint.

    Whether it’s packaging, signage, print, or digital — each piece should feel connected, clear, and instantly recognizable. My goal is to make your communication work harder for you — telling your story with consistency and character at every turn.

    How I help:

    • Packaging & Label Design

    • Editorial & Print Design

    • Merchandise & Apparel Graphics

    • Signage & Wayfinding Systems

    • Campaign & Poster Design

    • Digital Ad & Social Templates

  • Your website is your digital storefront — a space to tell your story beautifully and function seamlessly.

    I design Squarespace and Shopify websites that feel intuitive, strategic, and easy to maintain. From structure to storytelling, every detail is built around clarity, usability, and the confidence to grow your business online.

    How I help:

    • Squarespace & Shopify Website Design

    • Site Mapping & Content Strategy

    • Copywriting Support & Layout Direction

    • E-Commerce & Product Setup

    • Custom Integrations & Plug-ins

    • Responsive Design for All Devices

    • SEO & Launch Guidance

  • I craft copy that captures attention, builds trust, and connects your audience to your brand. From thoughtful taglines and SEO-friendly sub-headings to sharp calls-to-action and polished proofreading, every word is written with intention and clarity. I also provide French Canadian translation to make regulated packaging a breeze.

NEED MORE?
Caribou Creative works with a number of creatives in and around Vancouver Island including web developers, photographers, social media experts and interior designers. I can happily build a design team based on your specific needs. I also have extensive knowledge in the print/production industry and can guide you through the process, offering print methods and house solutions to fit within your budget and timeline requests.

Some clients I've had the pleasure of working with:

Badges for Squarespace Specialist, Authorized Trainer, Circle Member, and Shopify Partner, Expert.

Kind words from awesome clients.

  • "Working with Laura from Caribou Creative was seamless and a pleasure. She was concise and clear from the get go about how the process with her would unfold. She was organized and worked quickly once the project started. She nailed the project, and we are thrilled with the results. We can't wait to work with her again soon!"

    Gemma McEachern ~ Salt Spring Cookie Co.

  • “I would, without hesitation, recommend Laura to execute your branding needs. She’s thoughtful, empathetic, experienced and talented. I’m beyond thrilled with her execution—it was carefully crafted and well-considered. It effortlessly conveys the spirit of our business and will live on for years. I can’t understate the importance of her work and the impact it will have on the future of our brand.”

    Ben J. ~ Forest Edge Farm

  • A good friend of ours says, hire the best and let then let them do their job. That's what we did. Hiring Laura was one of the smartest decisions we ever made. Our experience with Caribou Creative has far surpassed our highest expectations. Laura blew us away with every aspect of our branding and website design. She got us right away. She took what we brainstormed and made it come to life. She executed our vision perfectly. She is an absolute professional. We are looking very forward to working with her again one day soon.

    Elena R. ~ Lux et Terra

  • Laura was excellent to work with. After going through the process and what was received was extremely professional, very clear and concise, great design and idea portfolio. Very happy with the investment and return.

    Rod M. ~ Brian McLean GM

  • Couldn't be happier with the whole process! This experience made me belive it is possible to have a smooth and pleasant experience while designing a new product. I highly recommanded her. She is professional, efficient and creative. Such a joy to work with this fabulous local island artist! We'll keep reaching out to her in the future.

    Célia A. ~ Forest For Dinner

  • "We had the pleasure of working with Laura on our rebranding. She was always very professional and easy to work with. We are very happy with our final results!"

    Twila S. ~ Comox Valley Farmer’s Market

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