Tour Indoor Cycling is a boutique spin studio located in Brandon, Manitoba where the music is loud, the lights are dim, and the energy is HIGH. Owners Whitney & Dana Roberts got in touch for a logo refresh which grew into apparel graphics and studio signage to expand the overall look and feel across a few channels. Their fun, up beat approach to fitness is what motivated the bold custom lettering and striking colour palette. It was important to keep the brand gender neutral, and we threw in a nod to the 90's for good measure - which has been a big hit for sweaty enthusiasts.
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Identity | Hand Lettering | Apparel Graphics | Signage