Smak Dab is a small batch, locally driven company that established in August 2014, and proudly operates in Winnipeg, Manitoba, Canada. Red Seal chef Carly Minish passionately crafts gourmet mustard with contrasting textures and flavours, that are sure to surprise, excite, and inspire. Smak Dab uses ingredients that are locally sourced from markets, farmers, and family owned businesses.

With a growing customer base, she came to me looking for a rebrand, complete with packaging. Utilizing a heavily typographic approach, that feels both classic and bold, we created a refined visual identity that speaks to the 'gourmet natural' of their products.

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Identity  |  Packaging (Printer: Labels Unlimited & Sterling Packaging)  |  Print Collateral (Screenprinter: Floodway Print Co.) |  Photos: Lisa Waldner Photography & Carly Minish & Pauline Boldt  |  Featured: Packaging Of The World & Package Inspiration