Caribou Creative
We're Caribou Creative, a graphic design studio in the Comox Valley that wholeheartedly believes successful businesses stem from great design. Our focus is on identity, print, packaging and web design.

Journal

Journal

Below is a peak into the graphic design life at Caribou Creative. I will post articles on different design processes, provide tricks & tips for clients and offer advice to budding designers. I'll also throw in a mash up of playlists, random FAQ's and things that inspire me just to keep things interesting. I hope you enjoy.


 

Welcome to the 'New' Caribou

Caribou Creative started in 2010, and I am excited to finally give the branding a little re-fresh to reflect how far I’ve come in the last 6.5 years. With an updated logo (hello blue!), new website, journal and a cohesive look across all channels, it’s been a long happy road of fitting this in between client projects and meetings to get the job done.

L: Caribou Creative logo 2010-2016  |  R: Caribou Creative logo 2016

L: Caribou Creative logo 2010-2016  |  R: Caribou Creative logo 2016

The Work: Scrolling through all the projects I’ve done in the last year or so was daunting -and impressive. I’m currently sitting at 80 contracts this year alone and we still have 3 months to go before my fiscal end. Picking my ‘top 10’ to showcase on the website was a combination of many things, but mostly it came from finding projects that felt completely like ‘me’ as a designer. I’ve been super (mega) fortunate to work with clients that use words like ‘I trust you’ and provide me with free reign to do what I love.

L: Abeego (Photo:Kelly Brown Photographer)  |  R: Lux et Terra (Photo: Kelly Brown Photographer)

L: Abeego (Photo:Kelly Brown Photographer)  |  R: Lux et Terra (Photo: Kelly Brown Photographer)

L: Kismet Essentials (Photo: Christine Pienaar Photography)  |  R: Sansara Surf & Yoga Resort

L: Kismet Essentials (Photo: Christine Pienaar Photography)  |  R: Sansara Surf & Yoga Resort

About Me: Gah. This is so hard to write without feeling like a big show boat. As proud as I am of what I’ve accomplished most days, I always feel like there’s more to do and more to conquer. But it is nice to reflect back and be reminded of why we do what we do. The same rings true for most of my clients when it comes to writing their ‘about me’ section on their own websites. The struggle is real and we should be proud of our efforts. 100%.

Laura Prpich, Owner (Photo: Kitt Woodland Photography)

Laura Prpich, Owner (Photo: Kitt Woodland Photography)

Services: In the past 6.5 years I have learned a HEAP about how to run a business and manage clients. The biggest realization was getting them to see ‘the big picture’ when they are just getting started. I can design a beautiful logo that they absolutely love, but if they don’t know what to do with it, it’s simply wasted money sitting in a folder on their hard drive. That’s why I offer my services from start to finish to help each client create a brand for themselves. This includes walking them through the printing process, hiring photographers, editing videos and creating valuable content. It also includes things like talking about what a ‘domain’ is, why social media is important and how we can make the most of their print budget. With the understanding that this process is completely new for most of my clients gives me great reward in helping them see their business goals through to fruition.

L: Working with Kelly Brown Photographer for Abeego (Photo: Colin Johnston)  |  R: Working with Barb of French Kiss Events (Photo: Christie Graham)

L: Working with Kelly Brown Photographer for Abeego (Photo: Colin Johnston)  |  R: Working with Barb of French Kiss Events (Photo: Christie Graham)

The Journal: This one I’ve been mulling over for a while. Part of me says blogs are dead and people would rather connect through social media than web links. But I also feel it’s a platform for news and information that can be a valuable tool for my clients and budding designers, so f*ck it, let’s throw it against the wall and see if it sticks!

Thanks for reading, and I cannot wait to dig in and share more with you all.

x,
Laura