Building a brand at Shamrock Farm
If it ain't broke, don't fix it.
Owner and farmer Shannon Farrell of Shamrock Farm can certainly relate. Since establishing the farm with her husband almost 25 years ago, what started as a simple pumpkin farm has turned into a local commodity adored by the residents of the Comox Valley all year round. To say they've been busy is a bit of an understatement.
Up until this point, Shamrock Farm had a logo, an outdated website and a great social media following largely in part to Shannon's beautiful story telling and capturing the process (ie: hard work) of life on the farm in her photos.
She reached out to me via Instagram and we became Insta-friends.
Shannon was designing, printing, cutting and assembling all her packaging herself - which is what a lot of entrepreneurs do. But it was time consuming, frustrating at times and not the best use of her time she realized. This is where I came in, and together we developed packaging for her products with a big emphasis on ease of use and waterproofing capabilities as her items are often displayed outside.
Professional packaging isn't cheap. And there are several factors to consider: containers, labelling, minimums, substrates, which printer to use, how to ship - the list goes on, which is why collaborating with a professional designer can make the experience feel less daunting - and more fun. Seriously, it should be fun.
Beautifully curated packaging will always give you a good return on investment.
Websites can be a scary word for business owners. They know they need one, they know they can be expensive and they don't have the time or know-how to learn about managing one.
I get it.
99% of the clients that come to me for web design tell me all of this. Which is why I choose to work on platforms like Squarespace or Shopify. The ease of use (no coding knowledge needed!) makes it a simple pass-over process when completed. And 24 hour support - well, you can't really beat that.
Shamrock Farm was looking for a clean, minimal approach (hello dream client!) to their new website with a clear focus on their seasonal events and making online shopping a pleasant and secure experience.
For the design, we joined forces with some of Vancouver Island's best photographers to create a website that was not only informative, but aesthetically pleasing too. Each photo was carefully considered on this website to help tell the Shamrock story. The online shop shows just how beautiful each handmade product truly is and the descriptions leave the customer feeling confident about what they are purchasing and the sustainable practices that go into each item they sell.
My goal and roll in this was simple: create a design that is clean, minimal and pure with no added fluff - just like Shamrock’s products.